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Publication Metrics: Enhancing Your Impact

Best Practices

You can enhance the impact of your research!

  • Register your ORCiD, an author identifier, so that you can get credit for all your research activities. Add your URL to personal websites or online profiles, including LinkedIn.
  • Maintain your Scholars @ Duke profile.
  • Publish in open access journals. Open access journals are accessible to more people and are thus sometimes cited more frequently. Open access journals are also more likely to allow you to retain rights to a work, allowing for further dissemination of research.
  • Avoid publishing in predatory journals using our Be iNFORMEd checklist.
  • If publishing in a traditional journal, negotiate permission to archive a version of your article in an open repository such as DukeSpace.
  • Include data availability statements and link publications to data in an open repository such as the Duke Research Data Repository.
  • Present preliminary findings at conferences or workshops.
  • Publish methods and negative findings to facilitate research efficiency and reproducibility.
  • Create a visual abstract for conference presentations and articles. Use social media to promote awareness of and discourse about your presentations and articles.
  • Create a Publons profile to track peer review and editorial work.
  • Browse the Metrics Toolkit to learn more about available publication metrics and how to use them responsibly.
  • Review this list of recommended tips for sharing your article from Duke University Press.


Keeping your Scholars@Duke profile up to date is important – it is one of the first things that will come up when people search for your name or your research, and it is also used for university web sites, reporting, and can even be used to update your CV or biosketch. It is easy to do, and best if you check your profile and update it regularly.

Use these tips to keep your publications current in Scholars@Duke. You can manage your publications in the Elements system, which automatically populates your Scholars publications.

Get Out There & Promote Yourself!



ORCID provides a persistent digital identifier that distinguishes you from every other researcher and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between you and your professional activities ensuring that your work is recognized.

Scholars at Duke

Scholars @ Duke

Scholars@Duke features the research, scholarship and activities of Duke faculty members and academic staff. A research discovery system, Scholars@Duke displays web profiles that summarize a person's roles at Duke and displays their connections with colleagues. Visitors can search for faculty members by name, keyword or subject area or anything on their profile.

Boost Your Altmetrics

People tend to cite, tweet, blog, bookmark, and view work that they can access online. So start sharing your work online! Post your work, join in on the conversation, and network with colleagues.

30 Minute Guide to Streamlining Your Scholarly Profiles

Elements, OrcIDs, My Bibliographies… the list of scholarly profiles can feel impossible to keep up with, but all are important for measuring and maximizing your scholarly impact, both for yourself and your department. If you are feeling overwhelmed by the amount of profiles you are asked to keep up with, take 30 minutes and follow this guide to clean up your accounts, link them to each other, and streamline your scholarly profile management.


At the Medical Library & Archives, we regularly use Elements to provide research impact reports for departments; however, Elements data is only as complete as authors are consistent in reporting. The good news is the Elements system will automatically accept publications and add them to your profile with a minimal amount of effort from you. The images below will walk you through process of setting up Automatic Claiming. You can also watch a video of the process.

1. Login into your Elements account by navigating to

2. Click on the menu button in the top left corner of your profile (see the red arrow below).

Screenshot of Elements homepage

3. From the menu, select "Automatic Claiming" under the "Settings" tab (highlighted in the red box).

4. On the next page you should see a box that documents your linked external profiles. If you haven't set up Automatic Claiming before, you will probably have several prompts at the top of the page, asking you to add IDs to your profile. Use Scopus and Web of Science to verify that these IDs are yours, then add them to your profile. If you don't have any prompted IDs or would like to add additional IDs, use the plus button or the profile links (highlighted in the red box).

5. Once you click a prompted ID or add a new one, the box below will appear. Be sure to select the radio dial that reads "Auto claim associated items" and then click "Confirm." This will allow Elements to add any publications connected to the IDs provided automatically to your profile—no logins or additional work from you!

6. A complete profile should have a configured OrcID (see below), a Scopus ID, and a Web of Science Research ID. Once you've completed these steps, Elements will automatically add publications with your identifiers to your profile.


OrcIDs are unique numbers designed to identify authors across the publishing landscape. Adding and configuring your OrcID to your scholarly profiles will make your life easier by automatically pushing updates to and from your various data sources.

1. Locate your OrcID login information or create one if you don't yet have one.

2. Login into your Elements account by navigating to

3. Click on "Add your Orcid ID" highlighted in the box below. This will automatically take you to the Orcid login page where you can connect the accounts and allow them to publish to each other.

4. Once your OcrID account is connected to your Elements accounts, they will sync automatically without any action required from you.

NCBI My Bibliography

1. Navigate to NCBI ( and log into your primary account.

2. Once logged in, navigate to the "Account Settings" located in the top right corner by clicking on your name or login credential.

3. On the next page, navigate to the center of the page to the "Linked Accounts" section. Hit the "Add Account" button shown in the red box.

4. On the next page, navigate to the "All Available Partner Accounts" and use the search box to locate "Orcid." When you click on OrcID, you'll be directed to your OcrID login page and asked to grant NCBI access.

5. Once you have connected your accounts, NCBI/My Bibliography will send your publications from PubMed to OrcID and OrcID will send those Publications to Elements-- all automatically! No need to update multiple profiles.

You can easily complete these tasks in 30 minutes or less, unifying your scholarly profiles and increasing the impact of your research.